About Us

Unlock a better understanding of human health

Our mission is to accelerate the adoption of harmonized digital measures by enabling an ecosystem where all parties can access and collaborate on fit-for-purpose digital solutions.

The DEEP Journey

From Idea to Impact

Our story began in December 2019 as an internal Johnson & Johnson initiative to design a framework for delivering digital measures.

The need proved global, and with strong support, DEEP evolved into an independent company in 2024 after piloting under J&J.

From the start, we embraced co-creation to tackle systemic challenges and demonstrate how pharma can innovate like tech startups:

Solution-driven
Ecosystem-focused

We’re deeply grateful to J&J and all co-innovators who helped shape this journey.

Our values

The DEEP Way:
Co-Creation, Trust & Playfulness

At DEEP, we believe in shaping the future through collaboration, trust, and creativity. We co-create solutions with our partners to tackle real challenges. We connect systems instead of competing and act as a trusted enabler across pharma, tech and regulatory landscapes. While we take our work seriously, we keep it fun - because innovation thrives when people (and our furkids!) enjoy the journey.

A Co-Creative Disruptor

DEEP is a tech company focused on innovation and creating real solutions for important challenges. We believe in co-creating with partners to ensure we tackle the right issues and deliver effective results.

Connecting, not Competing

We see an ecosystem full of opportunities to improve. Instead of building competing systems, we focus on connecting what already works in smarter ways.

A trusted Enabler

We collaborate with pharma, tech providers, regulators, and more - often bridging gaps where trust or understanding is missing. DEEP acts as a trusted connector, aligning perspectives and incentives to create win-win-win opportunities.

Professional Yet Playful

We like to keep work fun! Our team of rotating dogs help with that, and we extend the same spirit to our customers—delivering great work with a little extra twist to brighten your day.